From foreign markets to the domestic market, the domestic market to foreign markets, Chinese flooring enterprises to go out of the pick came in the twists and turns of the market route. Carefully analyze what, it is not difficult to perceive China's exports flooring companies had brought out the primary flooring products and timber resources; Today fought in the domestic, but came back abroad more advanced management concepts and highly concerned about the strong brand awareness .
    Re-processing of light material
    Foreign markets and domestic market, there are many differences. The first point is the "re-processing, light material. Foreign market level less demanding on the floor, in foreign sales process which we have been guided by a word called "re-processing, light material. The foreign consumption concept that the timber itself is a natural thing, or contain some color, floor contains scarring, these are normal, natural things can not be avoided, but the processing is absolutely can not be ignored. Floor height, width, and length of this geometry tolerances must be doing very well, because this is a human can control, this should shirk, it is not something to do; material color chromatic aberration timber level is scarring the white side of these things who can control got it? So, from the level of consumption concept, in terms of foreign customers that the difference is very big with the customers requirements.
    Chaos foot floor
    The second point is the length of the wood flooring. We like to use traditional Chinese consumer is 90 centimeters long, or a meter, a small amount of this 60 cm long floor. Foreign customers is not the case, as long as it is more than 30 cm, 40, 50, 60 can be used, they called "chaos foot floor", he think so paved the effect is more lively, more style. Some consumers may have used our traditional 90 cm long fixed-length floor shop out like bricklaying head, very regular, he thinks this is fake, a bit like artificial floor, flooring laminate flooring such artificial floor, he think the floor should Changzhangduanduan, so as to show the arbitrariness of the wood itself.
    Creative lag
    The third place is our creativity is not strong enough. Overseas like antique floors, want some relief flooring and lace flooring, these things with our philosophy is somewhat different, of course, our domestic customers have been gradually gradually accept this point of view, these things we are lagging. Wood products in China for thousands of years with down, is very extensive, and the technical content of the processing in China, there is no doubt it is very high, our culture how to preach uploaded to our renovated wooden floor inside, we may not be able to with the flow, do not blindly follow the style of Europe and the United States, to find our own Chinese cultural connotation of something, then put it on the inside of our wood products to spread the load. "the profits Wood deputy general manager Lai Shenhui in Soufun reporter interview Chinese flooring products should have Chinese characteristics and cultural connotations.
    Integration by many designed
    Fewer timber usage in Southeast Asia, Brazil including African wood in a small amount of use, especially African wood, but due to the African region's economic, cultural issues, as well as the transportation problem, so large-scale use African wood with a certain degree of difficulty. Brazil, Malaysia, Indonesia and other regions of the timber control by environmental organizations, the national internal policy adjustment, exports continued to fall. Took the widespread use of the timber region will be shifted, and this shift will be in the future tend to Europe, Russia and North America, which is the change in the entire selection of wood species.
    In terms of enterprise integration, Laishen Hui believes that due to the adjustment of the rate policy of the national tax rates, exchange rates, rates to stimulate lending together with the United States, the export of wood products industry has also been a big shock. Many large factories integration, integration of wood species will be toward a single from flourishing, or that are relatively homogenous, this is actually the benefits to the consumer more, because of the specificity will be professional, quality, increasing high, certainly consumers the ultimate beneficiaries. Consumers will not name because many of the timber to hesitate, select the face was a little small, but consumers will ultimately see the style of home decoration up.